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WhatsApp Template Statuses

WhatsApp templates can have one of the following statuses:

StatusDescription
ApprovedThe template can be used to send messages.
RejectedThe WhatsApp operator rejected the template during registration.
PendingThe WhatsApp operator is reviewing the template.
Not sentThe template is a draft.
PausedThe WhatsApp operator temporarily disabled the template due to substantial number of user complaints. A template can be paused for 3 to 6 hours. While paused, it can’t be used for broadcasts. After that, the template status will be changed to either Active or Disabled.
DisabledThe WhatsApp operator disabled the template by due to substantial number of user complaints. To restore the template, you need to appeal. Send a request to our support to appeal against the decision.

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