You can use placeholders (strings of characters) in WhatsApp operator templates. In a custom template that is based on a registered operator template, you can enter a specific value of a placeholder when setting up a broadcast. It can be any combination of words, numbers, symbols (except “&”), and spaces or a variable. Use variables to make your messages more personal, for example, address clients by name or mention their pet’s name.
To add such a placeholder to a template, click anywhere in the Template text box and click the <I> button.
See an example of a template with placeholders below:
When setting up a broadcast based on this template, you can create several messages:
- Dear Ms. Jackson, edna has been updated to version 1.5. For the details on the new features, go here: https://edna.io/news/version_1.5.
- Mike, edna has been updated to version 1.6. For the details on the new features, go here: https://edna.io/news/version_1.6, and don’t forget to subscribe to our newsletter to never miss an update and other important news.
- Hi Han, we are happy to announce that edna has been updated to version 1.7. For the details on the new features, go here: https://edna.io/news/version_1.7.
Remember that your operator template must pass the verification by Meta. Design your template so that a Meta specialist can understand your plan for placeholders. A message with adjacent placeholders without a context may fail the verification.