Channel Registration

Phone Number

Do I need to enter the phone number from which the broadcasts will be sent in my Facebook business account?

No, you don’t. When you verify on Facebook, you provide a phone number that you can prove is registered. You provide the phone number for broadcasts on the edna application form. This number is not verified by Facebook.

Who should I register a phone number for sending broadcasts to?

The phone number from which broadcasts are sent can be registered to any individual or legal entity. This number is not verified by Facebook.

Can I use an international or virtual phone number to register the WhatsApp Business API?

Yes, you can use any number that can deliver a confirmation code from an international number.

Can I use a short number to register the WhatsApp Business API?

The use of short numbers is not allowed.

Can I use an answering service number or IVR to register the WhatsApp Business API?

When you receive a code during a call and an Interactive Voice Response (IVR) is configured for your phone number:

  • set up routing for incoming calls with the country code “+1” directly to the mobile operator;
  • find and listen to the call recording in the IVR logs.
What number does Facebook call from to verify the business phone number?

To find out a specific number, contact your personal edna manager. The call will come from an American number with the code “+1”.

Do I need to keep the SIM card in the phone at all times?

No, you don’t. The SIM card only needs to be in the phone at the time of phone number confirmation.

How do I change the number for sending broadcasts?

You can’t change the number for sending broadcasts. If necessary, you can add a new number and block the old one.

Company Verification

Is it necessary to verify the company in Facebook Business Manager?

No, it’s not. There is a fast connection without verification. This connection has the following limitations:

  • you can’t get the official channel status (green tick);
  • maximum daily limit is 250 delivered template messages per day.

There are no restrictions in terms of templates and channel work.

Which companies should be verified in Facebook Business Manager?

Companies that want to:

  • have a daily limit of more than 250 template messages delivered per day;
  • get the official channel status (green tick);
  • show the company name instead of the phone number.
What documents do I need to verify?
How long does the verification take?

Verification usually takes no more than 10 working days, but may take longer.

What should I do if the verification is delayed?

Contact your personal edna manager. The manager will give you possible reasons for the delay in verification and tell you what you can do to speed up the process.

How will I know if the company has passed or failed verification?

Upon successful verification in Facebook Business Manager, the company will receive a notification that it has passed verification. The company will receive Verified status.

If verification is unsuccessful, the company will receive a notification in Facebook Business Manager that it hasn’t passed verification.

What should I do if the company verification fails?

Contact your personal edna manager. The manager will give you possible reasons for unsuccessful verification and tell you what you need to do to try to verify the company again.

General Questions

Can a company register more than one business account?

Yes, it can. Companies with verification can connect up to 20 numbers. Companies without verification can connect up to two numbers. One number is one business account.

What is the purpose of a Facebook business account when connecting to the WhatsApp Business API?

The WhatsApp Messenger is owned by Meta. At the request of the company, the customer’s company should use a Facebook business account to connect to the WhatsApp Business API account.

How do I connect to the WhatsApp Business API for a sole trader or individual?

Sole traders or individuals are not permitted to connect to the WhatsApp Business API. You should be a registered legal entity to connect.