To evaluate the effectiveness of a broadcast, you can review its statistics. General statistics are available for all broadcasts on the Broadcasts page. You can also see it in more detail for each of the In progress, Canceled, and Finished broadcasts if you open them.
In the Broadcast summary section for In progress, Canceled, and Finished broadcasts, the following information is available:
- The total number of the clients that received the broadcast
- The total number and percentage of the clients that received at least one message
- The total number and percentage of the clients that read at least one message
- The total number and percentage of the clients that didn’t receive any messages
You can also click the Message report button to open the Meesages page with all the information about the messages sent via the broadcast: date, time, status, detailed content, etc.
In the Broadcast stages summary section, you can see the broadcast details for each of the cascade steps. Note that if the broadcast is still in progress, there won’t be any statistics for the cascade steps that haven’t started yet.